Monday, January 14, 2008

Things graphic designers should know....but don't.

In my many years in this field, at times a designer at other times a production specialist, but particularly as one who manages graphic designers, I'm still always surprised at the lack of technical knowledge by most designers. While, generally speaking, most designers do have a fairly decent grasp on things like color combinations, typography, and layout, I have yet to meet one that is not severely lacking in color management, font management, and a fundamental understanding of the technical subtleties of press-ready artwork. I will attempt in this blog to touch on many of these subjects, some of them at great length, and hopefully help designers gain better control over their customers' artwork needs. 

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